Color is not claimed as a feature of the mark.

The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.

The wording my cat heat me has no meaning in a foreign language.

The wording Your highness has no meaning in a foreign language.

Advertising agency services; Advertising services; Business administration of consumer loyalty programs; Compilation of advertisements for use as web pages on the Internet; Direct mail advertising services; Import-export agency services; Marketing services; Organization of exhibitions for commercial or advertising purposes; Providing commercial information and advice for consumers in the choice of products and services; Providing television home shopping services in the field of general consumer merchandise; Provision of an online marketplace for buyers and sellers of goods and services; Sponsorship search

The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.

Cabinet drawers for furniture cabinets; Crate covers for pets; Furniture fittings, not of metal; Kennels for household pets; Non-metal locks; Non-metal pet kennel with pet-actuated entry; Non-metal safety gates for babies, children, and pets; Pet cushions; Pet furniture; Pet furniture in the nature of cat trees, cat condos; Pet ramps; Plant racks; Playhouses for pets; Sleep products, namely, mattresses, spring mattresses, box springs and mattress foundations; Wood crates

The mark consists of the stylized wording "EQLZ".

Administration of the business affairs of franchises; Auction services; Business advice and commercial information; Business services, namely, procuring qualified and credentialed third-party experts, professionals and other qualified personnel, and documentation and information all on behalf of others; Commercial assistance in business management; Commercial information agency services; Import and export agencies; Marketing in the framework of software publishing; On-line ordering services in the field of restaurant take-out and delivery; Online retail grocery store services; Operating on-line marketplaces for sellers and buyers of goods and/or services; Product merchandising for others; Providing business information via a web site; Providing information in the field of marketing; Technical consulting in the field of marketing

The wording GMAULEE has no meaning in a foreign language.